Have you ever wondered why more skincare doesn’t have SPF? Pink Peonies then went from a hobby to a business.”. It goes next to weight claims over 5ml, letting you know you’re really getting as much product as the label says. So, using research, creative thinking and the nuggets I've learnt from behavioural psychology, I write clear, engaging copy that’s on-brand and customer-worthy. A few well-tailored pitches will be more effective than a generic pitch that will most likely be perceived as spam. More importantly, expand on how we communicate with our customers. Beauty Copywriting: How to Craft FDA-Compliant Product Descriptions for Skin Care May 3, 2018 by Sarah Beauty brands are eager to display the most sparkly, convincing copy on their websites, labels, packaging and other marketing/promotional materials. “Play-Doh smell” is heliotrope, which is why scents with heliotrope may remind you of third grade. 1. This post was brought to you by beauty copywriting service […]. The differences between B2B and B2C copywriting and how to craft B2B copywriting most effectively How to write headlines that draw people in and get them moving down the rest of the page Copywriting tactics for specific types of projects, including landing pages, CTAs, email, social media, videos, and … Uncommon Goods . © 2021 Breaking Media, Inc. All rights reserved. Subscribe to our YouTube Channel. Copywriting is basically a piece of work… the science of creating copy. Two things really stand out in this sentence. Since a copywriter has the biggest impact on sales and campaign performance, direct response copywriting offers hands-down the largest earning potential. Working for a digital marketing company can be an interesting career path for a beauty copywriter. Welcome, Jasmit. You smell scents slightly differently in each nostril. Thou shalt always provide photos. Brochure copywriting analysis #2 . It's punchy. It’s a different mechanism than what happens when you eat a Reese’s peanut butter cup and everyone knows you just ate it. Use Adjectives Sparingly and Verbs Frequently. Whether you’re an online titan or just started marketing your company’s products and services, you still have a few valuable lessons to take home from the masters of advertising. Making sure that you’re highlighting and bolding certain things when you’re writing copy is important to do. This makes it a great career option to explore for an individual interested in SEO copywriting who may want to be involved in refining and optimising content as well as promoting it across various online channels. TO GET MORE CLICKS, CONVERSIONS AND MAKE SALES. Let’s begin... More examples of advertising copy #1 BMW – blending awareness with the grotesque. Building your client base or finding a company that you are passionate enough to write for can be a long process. Like the secret smell of Play-Doh and what all those symbols on your skin care bottles mean. As such, beauty copywriting can be an excellent way for a writer to combine their writing abilities with their passion for skin care, makeup or anything beauty related. Company name and copywriting (print and digital) for this beauty salon in Earl’s Court, London. Copywriting is boring. I name products too – everything from skincare and paint colours, to saucepans, suits, and snacks. By Peter | Published June 21, 2015 | Full size is 900 × 536 pixels Freelance Copywriter London - Snowflake Ball, Canada - fun copy for charity auction lots. As the beauty industry is very diverse, there are multiple sectors that require in-house beauty copywriting, such as magazines and newspapers, but also more niche areas of the industry such as spas, salons and retailers who may require marketing materials and eCommerce beauty descriptions for example. Great list. Our health and beauty copywriting has been helping brands like Freederm, Biotivia, SK:N and Bellezo create more traffic and sales since 2005. If this sounds like a career that would interest you, but you are unsure exactly how to become a beauty copywriter, take a look at our tips below. In this article, I’ll show you how many of the best e-commerce brands online engage and entice readers to make a purchase using proven copywriting principles. An ecommerce store that sells unique gifts, jewelry and home decor, Uncommon Goods offers just that. You need to build a bridge between your market’s core desires and your product and to build that bridge, you need to use three key ingredients: Product Description Ingredient #1: The Mass Desire That Creates Your Market If the customer reading the description can get the sense that the copywriter knows the product well and has used it, then this makes the copy more trustworthy. Want to know the secret? And that’s what makes us readers connect with it emotionally, remember it, love it, talk about it and buy the product. Want more fascinating insights on the world of beauty copywriting? As marketers, we have much to learn from the beauty industry. The Mass Desire That Creates Your Market. Sure, Matthew was referring to content, but the principle applies to any area of marketing — including copywriting. No one wants to hear about “email blasts” at a party – that is the least exciting kind of “blast.”. As a freelance writer, you should see your social media as an extension of yourself, as your social media accounts can be stumbled upon by numerous potential clients. Beauty copywriting is an exception. Whether you are a budding writer or a fledgeling startup, if you want to know how to start a blog, you’ve come to the right place. Cult Beauty product descriptions. And less on lofty “spa” words. You. A newswire industry veteran, Sarah is a digital journalist, director of copywriting & managing editor with extensive editorial experience in the beauty industry. You can trust me.” – Fancy E. You’ve purchased something tiny and adorable, like a lip gloss, so they couldn’t fit all the required information on the product. and potentially attract honey bees (eek!). Our guest writer Laura Olson reveals how skilled beauty copywriters use vivid, seductive language to transform run-of-the-mill products into to-die-for experiences. For example, if you have strong eco-friendly principles, running a blog about vegan skincare, in the same way as White Rabbit Skincare, can help establish your presence amongst cruelty-free skincare brands and appeal to a well-defined audience. Using more instances of ‘you’ than words like ‘we’, ‘our’ and ‘us’. It consists of 17 questions you have to answer to make your product descriptions work. Read the fascinating Stanford nose study here. First and foremost, reading labels is a pain. It’s somewhere else on the packaging – maybe in a leaflet? "When I go out at night, I definitely trust the professionals—I get a blow-out, I get my makeup done—I just can’t be bothered to do it myself. Try to treat creating the free copy as if it were for a paying client. Jack Daniels. Creating an Instagram account focused on beauty copywriting highlights your ability to create short, impactful copy for a large audience. copywriter for beauty products. Get Started You need to rely on excellent copywriting to take your products or services to the next level, regardless of your goals, the size of your business or your field of activity. You need to rely on excellent copywriting to take your products or services to the next level, regardless of your goals, the size of your business or your field of activity. All eye products supposedly expire six months after you open them, but the eyeliner at the bottom of my purse says differently. Search for beauty trade shows or beauty industry events and connect with businesses. So if I don’t read anything else, I’ve got a decent grip on what I really need to know. Everyone’s talking about Glossier! Everyone loves a good story. The brochure copywriting on the front summarises what the product is (glass insulation) and its most important aspects. (Editor's note: We finally figured you out, Demeter Play-Doh fragrance!). And in the process, I’ve picked up as many as TEN non-boring facts about beauty products, which I will now share with you: Generally, products with “-ing” claims have to undergo more testing. Deliver i Word and PDF doc. Take on any criticisms the client may have and address them as you begin to pitch yourself to paying clients. Superlatives sound insincere unless you clearly prove why your product is … Apply to Freelance Copywriter, Freelance Writer, Content Writer and more! It’s usually when I have 100 emails to do—when I look at my phone and I see 65 emails, it’s my cue for a blowout. Konrad Sanders. Content marketing means creating and sharing valuable free content to attract and convert prospects into customers — and customers into repeat buyers.. Copywriting gets a reader to take a specific action. This is the "What all those little symbols mean" section: This product will expire in six months (or 12 months, or 24 months) after you open it. This product is flammable, so don’t chain smoke and hairspray your bouffant at the same time, Betty Draper. Reply. Beauty copywriting can involve writing reviews, product descriptions, sales copy, adverts and instructions for beauty products. A product description is the marketing copy that explains what a product is and why it’s worth purchasing. Barneys New York held their annual Beauty Breakfast last week in partnership with Harper’s Bazaar to celebrate some of the cosmetic industry’s rising talents. Pay other people to do everything for you--including wash your hair. Delivering unbiased reviews of products, like the Instagram account Gel Cream, will present your knowledge of the industry and help you develop a reliable voice as a beauty copywriter. […] top four beauty essentials which will save you time, and money. Alice is a Lancaster University graduate and Content Delivery Manager at Copify. You may decide to contract out your services by submitting pitches for articles or sales writing to several beauty brands, publishers or websites. This candy, called Deo Perfume Candy, contains geraniol, the source of the scent. You is the cornerstone of customer-centric copywriting that’s the kind of copywriting that converts readers into customers. So a lotion that says it’s “moisturizing” has been tested for that claim; a lotion “with moisture orbs!” hasn’t. Do not simply name the ingredients. Copywriting Jobs in Rayleigh, ENG Browse 186 Copywriting jobs with Upwork - the top freelancing website. Emaido says. It’s easy to do this on a blog post but it’s hard to do this in a plain text email. It's funny. You. Basic Elements of Product Descriptions 1. In putting your copywriting skills to the test we’re going to talk about cosmetics. During her English Literature degree, she enjoyed studying gothic and contemporary literature. I run a small online beauty product company and we are looking to expand. Let’s dive in. BONUS: Imagine Soap & Glory strikes a good balance, with the brand injecting fun and gently-sarcastic wit into its product copy where possible. Thank You Henneke. So you’re thinking of becoming a copywriter. Thou shalt always provide photos. Include what it’s made of (aka materials) Product description 101: Materials. 41. Alice has a particular interest in beauty copywriting and enjoys attending concerts in her spare time. 35 Freelance Beauty Writer jobs available on Indeed.com. Good copy starts with understanding your customers and knowing why they choose you rather than millions of others. In case of moisturizers tell them how the absence of alcohol will keep the skin from drying. When writing copy, never be afraid to get a little edgy. A digital marketing company will be more focused on how well a piece of content performs online, by using insights gathered from search analytics. SEO copywriter in Oxford. For example, using your Instagram account to review beauty products can be a great way to showcase your writing abilities to a large audience and practise honing your beauty copywriting skills. Justify using superlatives. Lipstick with SPF. "I do a blowout once every five days, I go to De Berardinis, it’s right around the corner from my apartment. - Sean Aquino. Alright, so that's all I've got for you today. The next big thing that may be hitting your cosmetics counter? Of course what that combination is depends on the product, audience, market, etc. It can sell like hell. According to science, it’s because you have differing airflow rates on each side. Don’t be afraid to ask the brand specifically what they liked/disliked about the copy you produced; consider their feedback as payment for the order. Eye cream with attached undereye concealer. This unique copywriting subset deals with the tiny bits of text (like on your signup form or product labels) that have a huge bearing on whether or not someone has a successful experience with your product (or service). Copy writing is heliotrope, which basically means to sell his product and convinces the potential customers perform. Easy to do everything for you today the average Joe months after you open them, but copywriting. 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